About Backflip

Backflip Theory Productions was founded on the principle of complete and total commitment to one's art. This principle stays at the core of our company values.

The Start of the Backflip

Backflip Theory Productions was founded by Bri Xandrick and John W. MacDonald.

After graduating from college, we wanted to start our career out by doing the jobs we set out to do.  This meant just diving in and working incredibly hard with demanding hours and trying to learn as much as possible.  While it wasn’t always easy, it was completely rewarding.  We believe that in order to succeed, it requires a completely dedicated lifestyle.

We believe that while keeping up with our art is extremely important, we spend a great deal of time studying business and learning how to better run our projects efficiently and get the most out of each video.  We couldn’t be happier to work in this industry and get to do what we do.

-Bri and John

See more of John’s work at www.JohnWMacDonald.net


What clients say about us

We strive to make every project an enjoyable experience for clients and crew alike.  Your business has goals, and our goal is to help you reach those utilizing media.

They were incredibly professional, time-sensitive, and did a great job communicating with us. They helped us create the perfect project for our budget. We will be using them again!Marketing Director Belldini

…[Backflip Theory Productions] are filmmakers who have great respect for the humanity of the subject. [They] are inquisitive and always striving for the truth and beauty in every situation encountered.Former VP Paramount Picture Susan Glatzer

It was a pleasure working with John and the creative team at Backflip Theory Productions.  They were professional, prompt and responsive.  We’re looking forward to our next project with them!American Public Television- Vice President of Business Development Judy Barlow

Clients and Affiliates


Contact us

Whether your project is big or small, we would love to hear from you.